The Muslim female millennial cuts a strong image in Malaysia right now. Richer, a lot more educated and improved traveled than ever before just before, They can be redefining their roles at work, in society and in your house. The best accent for this newfound position? Luxurious hijabs.

The times of associating hijabs with rural backwardness are over. Facelifted into the twenty first century, the hijab (“tudung” in Malay) is now a symbol of cosmopolitan female Muslim results, Together with the jacked-up price tag tags to point out for it. Uber-luxe ranges can Price tag amongst RM1000 ($245 USD) for an easy silk piece to your whopping RM33,000 ($8,000 USD) for a person embroidered with Swarovski crystals.

“If they can shell out 1000's [of ringgit] on hijabs a handbag, why not hijabs?” Nurzihan Hassim, a senior lecturer in media and communication at Taylor's University who studies hijab prominence in regional media, informed VICE.

Predictably, firms are eager to satisfy the demands of the new bourgeoisie specialized niche. From fourteen-yr-old schoolgirls to couture properties, Everybody wants a slice of your worthwhile “Muslimah” clothes market place. Jovian Mandagie, the go-to designer for Malaysia’s VVIPs, debuted his Jovian Hijab selection in 2013 immediately after noticing the spiked need for them.

It includes “designer diffusion” solutions, or hijabs that cost anywhere from RM89 ($21 USD) to RM200 ($forty eight USD) each. Dimaz Vinno, a spokesperson with the manufacturer described the goods as “lively, comfortable and stylish to get worn from am to pm." Carrying the hijabs in Malaysia now “signifies modesty in design,” he explained.